As more businesses are coming online, SEO content strategy is becoming more important. Keywords are a crucial factor to optimize content and getting your business ranked. The keyword research process is the foundation of any SEO strategy. It’s also an ongoing task. And you can get it under any SEO packages & plans given by reputed SEO firms.
Keyword optimization is about much more than just stuffing in as many relevant words and phrases as possible to generate relevant impressions and clicks. Google uses these words and phrases, known as keywords or keyphrases, to match audiences with the best pages for their searches. It helps them find what they’re looking for quickly and easily online. If you are new to SEO content strategy and looking forward to using keywords clusters, we’ve got you covered. In this article, we will have a look at it.
Keyword clusters are groups of related words and phrases that you can use to expand the range of your keywords. The more diverse your keyword list, the better. There are three types of keyword clusters:
Generic Keyword Clusters:
These are general expressions that can mean different things to different people, for example, “books” or “cars”. One person might be looking for information on reading strategies while another may be after model details for a specific vehicle. This is why generic keywords often prove challenging when trying to optimize pages effectively – they don’t meet the needs of site visitors or search engines equally well.
For example, it’s difficult to know how many clicks you may potentially lose by including a word like “cars” in the description of your page on DIY auto repair. It would be safe to assume that you’d attract visitors interested in both DIY repairs and new cars, but there is no way to know for sure whether you’ll click attracting more people who are looking into buying new vehicles or those with an interest in fixing up their own, older car.
Exact Match Keyword Clusters:
These are words and phrases where all terms match exactly. For example “Laguna Beach doctor” or “used car dealer”. Since these searches only yield pages that exactly match the phrase entered, they can be easy for search engines to work out – even if they’ve never heard of your business before! As a result, these can be very profitable for keyword clusters.
The main benefit of using keyword clusters has to do with relevancy. That’s because including a generic keyword phrase in your content won’t make it as relevant to the search query as a page that’s specifically optimized for that phrase. And, unfortunately, relevance is still one of the most important factors that search engines use to determine how to rank pages.
Another reason to focus on clusters is that they can help you come up with new ideas for keywords to target. By taking a few related words and brainstorming all of the different potential phrases that could be used around them, you can quickly expand your list considerably. This is a great way to find opportunities that you may not have been able to uncover if you only looked at individual terms.
How To Create Keyword & Topic Clusters?
Below are some easy tips to create keywords and topic clusters to boost your SEO content strategy.
Prepare your keywords list:
Start by creating a list of target keywords. This can be done using a tool like Google AdWords Keyword Planner or SEMrush’s Keyword Magic Tool. Once you have a list of potential keywords, group them together based on their relatedness.
Create your cluster topics:
Now that you have your group of related keywords, it’s time to create some cluster topics around them. For each keyword, come up with 1-3 phrases that best describe what the page is about. These phrases can be used as the titles for your clusters.
Example: If one of your target keywords is “Laguna Beach doctor”, possible cluster topics could be ” Laguna Beach doctors”, “Medical clinics in Laguna Beach” and ” Laguna Beach doctor reviews”.
Create your cluster pages:
Once you have your topics, it’s time to create the pages themselves. Each page should be focused on one of the topics you came up with and should include a brief introduction to the topic, as well as a list of related keywords. You can also use these keywords throughout the body of the page for additional SEO value.
You can also use your clusters to come up with new blog post ideas. Simply find a topic that interests you and brainstorm a few related keyword phrases to target.
Consider keywords’ difficulty:
You should also consider the difficulty of the keywords you are targeting. For example, “horseback riding lesson” will be easier for you to rank than “ultra-rare Sumatran horseback riding lessons.” As always, look for opportunities where it is easy for you to build trust and authority within your niche.
Projected traffic amounts:
Consider what percentage of users come to your website looking for each specific topic. If one of your keyword phrases generates more traffic than others (for example, “Laguna Beach hotels”), then that phrase should probably be included on more pages throughout your site instead of just one page about Laguna Beach vacations.
On the other hand, if one group of keywords brings in significantly less traffic than others (for example, “hotel in Laguna Beach” and “luxury hotel in Laguna Beach”), then it might be a good idea to create one or two separate pages for each related keyword phrase.
Analyze your business goals & if you are looking for short-term traffic growth, then clusters might not be the best option. It is because it takes time to build up enough authority and trust within your industry to rank well. However, if you’re planning to stick with SEO for the long haul, then carefully crafting your content around keyword phrases that will generate organic traffic should help you hit your goals faster than simply focusing on individual keywords that everyone else is targeting.
Keyword clusters are an amazing technique to boost your SEO content strategy and drive more traction for your business. Whether you are new to SEO or doing it for a while. It’s an efficient method to gain more organic traffic.