WordPress is a fantastic SEO-friendly CMS for small-scale local companies. Here are seven SEO enhancements that you can apply to
WordPress website is among the open-source platforms with the greatest flexibility Content Management Systems (CMS) in the world.
Its extensive capabilities, easy entry and an unbeatable cost (it can’t get any cheaper that free is it?) all contributed to its meteoric rise as web’s most-loved CMS.
Therefore, it’s not surprising it’s no surprise that WordPress is downloaded over 32.6 million times, or the fact that WordPress powers 40 percent of all websites.
WordPress is also SEO-friendly to the point that even non-techies can implement a few simple optimization strategies. This is fantastic news for small local businesses that may not have the money for massive SEO upgrades yet want to rank higher within the local market.
In this post I’ll provide seven SEO enhancements that you can implement to boost the local search rankings of your WordPress website.
1. Optimize Your Content
Your content content offerings are among the most important asset on your site. The best website structure and lightning-fast loading times and numerous security measures won’t do much when your content isn’t up to scratch. Before you begin to contemplate improving your content, it is best to begin with something your readers will find valuable. In order to do this, you’ll need be aware of your customers’ needs and be aware of the way your products address their issues.
Once you’ve figured this out once you know this, you can transform your solutions into any kind of captivating content that range from videos blog posts, to infographics, that keep people returning to see more. If you’ve got great content The next step could be a bit intimidating: on-page optimization. It is possible to get help from simple tools, such as Yoast SEO’s plugin.
If you normally have to think about more than 20 SEO-related factors for every landing page, Yoast SEO makes it easier to do your task by providing each page a color-coded score which helps you keep track of the effectiveness of your page’s optimization, and point out areas to improve.
Yoast SEO also points out certain important factors on the page such as word count or keywords that are used.
2. Check Your Link Profile
We can see from recent research that links remain the top ranking signal in relation to local organic rankings.
A number of websites that link to your website and high quality backlinks and the quality of your anchor text are all directly related to your local rank.
A good organic link building process takes time to nurture However, here are a few easy steps you can take to begin:
Concentrate on Quality over Quantity
The amount of IPs, domains and C-blocks that are linked to your site is important However, one quality backlink from a market leader in your area is worth greater than dozens of useless poor-quality links. Utilize Link Tracking Software to identify and eliminate bad links.
Find & Fix Broken Links
Utilize a plugin, such as Broken Link Checker to identify and fix broken links. The program checks blog pages, posts or even comment comments to find broken hyperlinks.
Improve Anchor Text
Optimize certain portions of the anchor words to be local-specific by including the city’s name. Be careful that you don’t optimize too much (e.g. altering the anchor text of all your anchors with too many exact matches, etc. ).
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There’s not a perfect ratio to anchors optimized for locations So, conduct a analysis of your competitors to find out the norms within your industry.
Identify Potential Link Building Opportunities
Use a tool to analyze your competition to discover opportunities for links building possibilities like relevant websites within your industry which link to your competitors but not to you.
3. Accelerate Your Website
The tortoise could be able to beat the Hare fairy tales for children however you can’t do exactly the same thing in the SEO world. Speed of your site is one of Google’s top “technical” ranking elements, and if you’re looking to outdo your competition in local search you’ll have to ensure that your website is as speedy as you can.
- Possible techniques include:
- compression of large pictures
- Images with large sizes are the main cause of slowness in slow websites. Make use of a plugin such as WP Smush to optimize and compress your images.
- Clean Up your WordPress Theme
- Reduce Server Load Using an acaching plugin
- Caching plugins generate the state HTML of your dynamic websites that drastically reduce load times. There are many choices to think about for free, like WP Super Cache and W3 Total Cache as well as more expensive options such as WP Rocket.
There is a plugin to perform almost any task However, try to choose only those plugins that bring benefit to your website. A lot of plugins can cause your website to slow down.
You can also simplify your life by investing in a website auditing program. The best products will evaluate the speed of your website’s on-page elements for you and provide suggestions to boost your website’s speed.
4. Optimize your wordpress website for Mobile
Many of your potential customers are seeking local businesses through mobile devices. This, along to the fact Google indexes mobile-friendly websites prioritizing them over desktop counterparts, indicates the importance of mobile-optimization is now more crucial than ever before.
The most important method to improve the performance of your mobile website is to concentrate on speed of your site and image compression. However, there are additional tips and techniques:
- Make use of a responsive theme
- At a minimum you must ensure the theme you choose for your WordPress theme is mobile-friendly and adapts your content to every mobile device. specifically designed for mobile Visitors
- Make use of the built-in WordPress’s wp_is_mobile() function to identify different devices at the server and then develop custom experiences for mobile users.
- Start an Mobile App
- In the findings of an eMarketer research, 88% of the time spent on mobile media is spent using apps. Apps that are popular with mobile users offer a wide range of ways to interact with their favorite brands.
Make Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) are incredibly quick pages that are specifically designed for mobile. WordPress has a pre-installed AMP plugin that can be used to build AMP pages which appear in the uppermost position of SERPs for users who are searching on mobile devices.
5. Incorporate Google My Business Into Your WordPress Website
Google My Business is a combination of factors essential to local rankings. Signs like physical proximity as well as user reviews and business descriptions and categories influence your rank on SERPs.
After you’ve registered you’ve claimed your GMB page, ensure that you include your WordPress website to your profile. Add other important information, including the hours of operation and the description of your company.
Look for widgets and plugins that enable you to transfer ranking signals like photos as well as a business map and reviews of customers directly from the GMB webpage to your site.
It is also recommended to install the plugin that allows you to include your GMB review on your WordPress website, like using the Google Places Reviews plugin. This will increase the level of customer confidence in your company!
You might also look into putting a readable map of your business on your site by using a widget or plugin. Google Maps Builder is one example of how you can assist your customers to find your business.
6. Create Structured Data for Your Pages of wordpress website
Have you ever wondered why certain local business listings are to be so well-written – with stars, reviews and detailed descriptions – while other listings fall short?
Utilizing plugins such as Schema that allow you to feed Google additional details regarding your business.
This will provide your customers with more information when they search for your website in search results, which includes helpful information such as the hours of operation, the cost range, and physical address.
While descriptions won’t necessarily improve your website’s ranking adding more details does boost click-through-rates – and CTR could influence your rankings on Google and other search engines.
7. Include location keywords in your URLs for your wordpress website
In general, URL structure is a small factor in the ability of your site to get ranked.
If you’re looking to improve your local search, using local search terms in your URL can enhance users’ experience.
This is particularly true in the case of landing pages that are targeting different regions. And you’d like to assure your clients that they’re at the right spot.
The previous versions of WordPress did not offer lots of options in regards to your URLs. They all had “ugly URLs” that looked like this:
But, the latest WordPress versions WordPress use default settings of “pretty URLs” that.Include the date and the name for your blog posts. They could look something like this:
You can modify your URL settings within Your WordPress Admin panel by going to Settings > Permalinks. From there, you are able to select “Custom Structure in order. To include a place to your URLs for landing pages.
Are you looking to improve your SEO game of Your wordpress website?
There are even more enhancements to your WordPress site than I’ve offered here by writing. Robots.txt files, creating XML sitemaps, improving your site’s structure and much more.