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9 Reasons Why a Faster Website Always Wins the Race
Underestimating the impact of a speed on a website’s traffic, conversions and revenue can spiral into a costly catastrophe. Out of the millions of online users surfing the internet, 47% expect a faster Website to load within 2 seconds or they might resort to abandonment. About 40% of the users are known to abandon the website if the pages take 3-4 seconds to load. In another study, it was found that increase in the loading time of the website from 2-10 seconds can potentially increase page abandonment to 38%.