Importance of Page Rank (PR) for Your Website

Page Rank: Importance of (PR) for Your Website – Still Effective?

Page Rank refers to dividing the content of website and then giving weight age to each part according to their importance, in a sense which will attract people to visit the website. The phrases or keywords or each part of the website are optimized with the help of a search engine optimizer consultant. In other words, Page Rank is a way of attracting page views by giving more value to some contents of the websites than the others.  Most of the websites generally prefer to give a higher page ranking to their home pages to give a direct view of what the whole content is about. The whole page ranking is carried about by placing mathematical formulas and values, to determine the right weight age number for each part of the website, according to the requirement of the website’s developer. The main idea about page ranking is very actively practiced around the internet, between different websites of the same kind. Page Rank was mainly developed to give more importance to one website compared to another. This is done by the search engines themselves. Websites are constantly competing against each other to get a higher page ranking than their competitors.