A website writer can make one generalization about internet users which seems plausible, that is, a user has a very short attention span and he is information saturated to great extents.
When it comes to generalization, there is a statement as simple as that: the world of internet works on search. This means that users come on internet in search of something particular. When they enter your website searching for something, if they don’t find their required information, they will leave.
Internet is a never-ending trove of information for internet users who think that their time is precious and their search power is limited. This all means that you need to present your information in a manner that is especially tailored to give them what they require and catches their attention.
Things to Take Care of While Writing Online:
Headings have one important purpose; it forces the reader to stay. Most of your readership will read your headings but reading the text written under it does not happen often. So if you want to make this happen, your headings should be such captivating and compelling that they make a reader read the paragraph under it as well.
Important Things First, the Inverted Pyramid Formula:
If you want your readers to know what your site is about exactly, let them know right at the start. When it comes to websites and internet, you should follow the newspaper inverted pyramid theory that the most important news should be at the top and details in the rest of the page. Just like the newspaper readers, website users want to move to their relevant subject quickly so good website content asks for stating important things first.
An Impressive Introduction/ About Page:
They say ‘it’s all in the introduction’. So it is important that you saturate the basic information no later than the first or second paragraph. Use the inverted pyramid rule as a guideline and stick to it. Use the five W’s (what, why, when, who, where) in the best creative style you can. And to create a great hook, make the content of these first two paragraphs interesting and compelling, not make it dull just because you have added the important information in it.
Knowledge about your target audience is a great help in creating an impressive introduction. In this way, you will know what style of writing to use that will catch their interest. Make it shocking, hilarious, dramatic or sad; all depends on what kind of readers you want to get attracted.
Do a lot of revisions to get that perfect introduction that will work for you. It won’t be easy but you will get it once you put a little effort in it.
Relevancy in Your Writing:
A way to make your writing concise is to stick to the relevant subject and avoid modifiers. Simply writing what you mean is the best way to write. Most modifiers like “really” and “very” are abstract and carry different meanings for different users so in most cases they fail to deliver the meaning. Keeping the sentences short and assertive is the best technique to make the content concise. For example, ‘he is hard-working’ is the concise and better form if you want to say ‘he is a good worker who works with his heart in it’.
Long sentences leave space for a reader to get distracted. Make your sentences short either you have to use a word instead of a phrase or a verb in place of an adverb.
Easy and Decent Formatting:
There are times when readers want to read only a particular section and reading all the detailed stuff can make them lose the attention and interest. So to help your reader and yourself indirectly, format your page in a way which is highly user-friendly, where your readers can go to their required piece with just an overview. Bullet points and subheadings are some tips that can help your reader stay on your page.
Developing a Writing Style:
There are different styles of writing. Some content requires informal conversational tone while some work best with a friendly style. The point is to stick with the tone so that it presents a neat transition. It allows reader to appreciate the maturity which is showed by keeping to one tone instead of adding variations to it which would only look random. Your voice should render readability of your content, as well as having the best of your creativity.
Search Engine Optimization:
In efforts of making your copy easily accessible to the search engines, littering the content with keywords is not a good thing to do. Instead, incorporate the keywords without sacrificing the quality. Estimating the keyword potential and its importance shows your competitiveness with the website relevance. Use the keyword in the title of heading if it holds greater importance. Put you research in finding what keywords will work the best. Take help from tools that can guide you in this regard.
Split Testing the Content:
When you want your copy to be known to your target audience in the most effective manner, you should carry out split-testing to check how your readers would react to your content. This method is an excellent way to know how to improve the readability, stats and visits by the users. It doesn’t matter whether you are blogging. The same goes for every kind of writing.
The general rules of writing apart, content on a website requires more than just how to produce quality content. For instance, if your copy is deprived of multimedia, your excellent quality won’t do you any good. A good copy needs a good search engine optimization and content that is formatted in a way as to provide the reader with his required material without having to spend a lot of time on it.
The basic purpose of making copy attractive to the readers is to give them a lot in very little. Liking other relevant pages to your page adds to your reliability i.e. a reader can come to your website, look through the things he require and also find websites that he can move to directly for more information. Once you have achieved these elements, you can rest assured that you have got copy dazzle!