The Ingenious Use of the Letter ‘i’ in Logo Design – Interesting

The letter ‘i’ is not usually considered a very exciting letter. Straight up and down with little more than a dot to make it stand out, it doesn’t have the sensual curves of ‘s’ or the impact of ‘x’. It doesn’t even have the unusual look of ‘q’. So to use letter ‘i’ in Logo Design may require some extra attention.

It can seem hard to believe that such a humble letter can inspire any exciting designs, but it can. The letter ‘i’ can even be used to create clever logos with instant impact, and this collection will show how it’s done.

Logo Design Real-World Examples:

Texas Instruments:

This logo, for the semiconductor manufacturer, has the company’s initials nestled into an illustration of its home state, Texas. It gives the impression of a company that is concentrated on its tasks and rooted in its history.

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Indesit:

This Italian appliance manufacturer has a logo that uses the I of the company to reference the ‘on’ button on electronic devices.

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Lidl:

The European discount supermarket brand has tipped the ‘i’ in its logo on its side, making it look a bit like a person and also giving the logo a playful feel.

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TUI:

TUI is an international leisure and travel group. Its logo focuses on the feeling holidays give to people, turning the letters ‘t’, ‘u’ and ‘i’ into a broad smile.

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Imation:

Imation largely manufactures storage and data security products and services. In this logo, a hand dots the ‘i’ with a magical swish made out of plus signs and dots – in-congruently sensible shapes out of which to make twinkly flourishes.

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MyLikes:

This company is a small social media advertising platform that connects companies with publishers to create sponsored posts. The logo reflects the social, sharing nature of this service, with hearts pouring out of the ‘i’.

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Logo Design Other Examples

Families by Herb Lubalin:

This logo cleverly turns the ‘i’s and the ‘l’ into a little family, creating a tiny tableau in the middle of the logo.

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Pencil v2 by Reghardt:

Like Families above, this logo uses the ‘I’ and the ‘i’ to make a visual pun. In this case, they become the body of the pencil.

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Killed Productions by Sean Heisler:

This logo creates another visual pun with the ‘i’, as it literally turns the concept on its side, using the ‘i’ to give the impression of a stick man who has been killed.

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Shift_Draft 3 by madebyshift:

This logo joins up the ‘h’ and the ‘i’ to suggest a manual gear shift in a vehicle. The blue colour palette suggests speed and modernism.

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Those are just a few of the creative ways designers are using ‘i’s in logos. Whether used by international conglomerates or designers building their portfolios, the little letter in the middle of the alphabet truly is inspirational, leading to the ingenious use of the letter ‘i’ in logo design.