Most e-commerce business site owners know the importance of keyword research to ensure better SEO results and search engine ranks but do not know which specific keyword to use and at the right time to do so. These site owners are often left deprived from the benefits of the digital platform and are unable to reach out to their targeted audience.
If you too are one such site owner and are looking frantically for help then here are a few sources that you may use for proper keyword research that will make sense for your business and at the same time will drive more organic traffic and better SEO results.
There are plenty of tools and multiple sources available on the market for keyword discovery and research. However, to be safe you should not put all of your eggs into one basket. If you want to get great ideas about how to use semantically related keywords you can take cue from the Keyword Planner of Google Ad. You will then be able to fair in the related competition prevailing in your specific market.
There are also a few other competitive analytical tools that you nay use but it is recommended that you find about these tools before you use it. This is because a few of these may not have the related keyword ideas that are at par with the Keyword Planner of Google in depth. A few of these tools are:
- Search Bar of Google
- Page-level analysis in Search Console of Google
- Related searches of Google and
- Google Trends.
Another important source for keywords that people often overlook is their customers. You may also get a lot of help from your own social media groups and their comments. You may also get in touch with different forums for that matter as well.
Tools May not be Enough:
However, leveraging these tools only will not provide you with as broad a focus and enjoy the SEO benefits just as major websites such as Tayloright.com and there are good reasons for it.
- The Google Ads for example will search for “content marketing” only. This will limit your focus into this specific aspect and will mostly relate to phrase match terms. It is the same for SEMrush.
- However, if you use the alternative sources such as Answer the Public you can extend your keyword discovery and include several different search terms that you audience may be using currently along with location and prepositions by industry.
Moreover, when you use these tools you must also remember that simply using the keywords suggested is not enough to gain the desired SEO results. It is very crucial that you vary the keyword strategy based on your organic search.
On the other hand, when it comes to the paid media, these tools will be very helpful in gaining a fair idea about the different keyword variants. It will also provide you with a lot of insight into the Cost Per Click bids as well as keyword competition.