Did you know that there are roughly one billion monthly active users on Instagram? Of those one billion users, 81 percent of people use the platform to research brands. Additionally, 58 percent say they are more interested in a brand after seeing it in Instagram Stories. If you want to optimize your Instagram marketing strategy, keep reading.
Marketing on Instagram is key for businesses. The platform allows brands to increase visibility and follower engagement.
Instagram Marketing Tips:
Using Instagram marketing tips will help you rev up your Instagram strategy.
1. Create an Aesthetically Pleasing Brand:
Making sure your profile is visually appealing is essential for this photo-based app. Some options for creating an aesthetically pleasing brand include:
- Creating a theme
- Choosing a color palette
- Use consistent filters
- Consistent image sizes
2. Host Instagram Contests:
Another great Instagram marketing tactic is to host Instagram contests. Contests allow you to get your followers engaged beyond liking a post.
Instagram contests can also boost your company’s follower growth 70 percent faster. They can also create 64 times more comments and 3.5 times more likes. Contests allow you to get more exposure and gain followers in your audience.
3. Stay Updated on the Latest Trends:
New trends are appearing, and it’s important to stay updated on them so your content can be relevant. You should read up on industry news and prepare to pivot strategy.
4. Utilize Instagram Stories:
Instagram first introduced the stories feature in August 2016. Since then, the feature is trendy and can help you generate leads.
These posts only last 24 hours, but you can save and reuse them. Instagram stories have less pressure than traditional posts. The decreased pressure comes from stories not having to fit in with your aesthetic.
Instagram stories can also humanize your brand. Humanizing your brand, in turn, makes users more inclined to follow and engage with you.
5. Switch to a Business Profile:
If your account is not a business profile, this should be your first step. Instagram for businesses allows followers to contact you from your profile. This ability decreases the number of drop-offs you may experience.
Business profiles also provide you access to Instagram’s free marketing tools.
Some of the benefits of Instagram business profiles are insights like engagement data, impressions, follower demographics, and more.
6. Partner with Influencers:
A study by CivicScience found that 81 percent of users buy products because of Influencers. It would be best to find influences that align with your business.
Influencers are beneficial because they help drive engagement to your brand and introduce you to new audience members.
7. Repurpose Content for Instagram:
Repurposing content for Instagram is also a strong marketing tactic.
Repurposing content allows you to leverage previous content for Instagram growth. Examples of repurposing include turning a tweet into an Instagram caption. In addition, repurposing allows you to get new website traffic, increased ROI, improved search rankings.
Optimize your Instagram Marketing today:
No matter which Instagram tips work best for your business, Instagram marketing is essential.
If you enjoyed our 7 Instagram marketing tips and want to learn more, check out our blog.