The Essential Characteristics of a Great Logo
Graphic design is a bit like baking bread. It allows for a lot of creative freedom, but it’s also got certain specific ingredients that are required—meaning you can’t deviate too far from the core of its basic recipe. Sure, chocolate chips and cinnamon can add a fun touch of flavor, but if you don’t have the essentials (like flour and water), you’re just going to end up making a mess. The same is true when designing a logo.
 
				
