Posts by Hanzla

Before the release of Google Updates, webmasters were concerned on ranking high on the search engine to attract targeted traffic. There are several SEO techniques however the goal of all webmasters was the same. Their website had to feature in the top ranks and get the maximum targeted traffic possible. However, now the scenario has changed and Google is evolving broadly. For all webmasters it become essential to understand the Algorithm of Google Penguin and Panda. Google updates are not here to put an end to SEO techniques. These updates have arrived to provide search engine visitors with a credible browsing experience!

Paris is considered one of the most vibrant cities in the world. It is traditionally considered the world capital of fashion. But many more industries in the world are being attracted by the cultural diversity of the city’s population. This universal population is ideal for any type of business to grow. If you have been looking for an ideal destination for your business, this should be at the top of your list. However, the popularity of the City of Lights also poses a challenge. Especially for a startup or a small business seeking to build its reach here. The competition here is vicious and for your company to stay afloat. You have to keep adapting to emerging marketing ideas. This is where search engine optimization (SEO) comes in handy.

If someone asks you to name some companies that do not have an online presence, you will start scratching your head for answers. Almost all sizes of business regardless of the type of industry have an online presence today. Everybody is trying in various ways to gain the top rankings in search results (by using SEO and other techniques). At some point, it might appear that the competition in the virtual world is quite lopsided with bigger companies with more abilities (more money and resources) dominating search rankings. These companies have immense strength to harness the powers of the internet and it is no surprise that they occupy the top rungs of the search rankings (powerful SEO works). Although bigger companies are much more visible, even without them, you would always be facing competition from someone who is capable of doing better than you do.

All SEO updates for each CMS platform and website builder platform depends on the search engine giant. If Google rolls out a new algorithm update, it can mess up your months’ worth of optimization work. Search optimizer are always on the watch for the latest updates from the tech giant. There are at least a million articles and blogs online, which harp on about Google’s SEO updates and their subsequent consequences.

Every year Google releases dozens of algorithm updates and you hear SEO professionals around the world sharing their guidelines to stay safe from those updates. There is no doubt that the updates like Mobilegeddon, Fred, Panda and Penguin made some serious changes to the outlook of search engine optimization, but if you look closely you will realize that over the past 10 years the fundamentals of SEO really didn’t change. Since its inception, Google is fighting against link and content spamming. So, did Panda or Penguin do something truly new? Is not too much ad on a website always a bad thing? You didn’t need Fred to discover that!

Digital Marketing and SEO should walk hand in hand. But often marketers plan their content marketing roadmap without keyword research. When everything is finalized they glance at SEO to make a list of keywords that can be forcefully inserted into the content. Unfortunately, this is a wrong strategy and can spell doom for your business. Intelligent and analytical SEO services can decipher who is your target audience. Exactly what do they want, where are they in the buyer’s journey and what type of content they prefer from your brand. Search engine optimization should be the foundation of any content marketing campaign.

Optimizing a site for better search engine ranking is no cakewalk. It requires a thorough knowledge of the technology behind it. When administering the technical aspects of SEO, a number of errors may take place. These flaws can adversely impact the ranking of your website and in turn the business as a whole.

Paid Search has proven to be quite reliable in boosting traffic to a website and increasing sales. You can use this in combination with your typical SEO to boost results. All in all, for this to work well, you need to consider working with an agency that offers the service. Asking the following questions will ensure that you hire the best person for the job.

An eCommerce site can be a wonderful way to market goods and a highly profitable enterprise. It can also be a frustrating experience when you invest your time and efforts only to have your sales come up short of what you need to make a profit. What’s more, your site can be experiencing phenomenal traffic and still leave you without the sales you need. The real key to success is conversion – turning your views into sales.

SEO (search engine optimization) is important for all businesses because it increases your visibility by improving your ranking in SERPs (Search Engine Results Pages). SEO companies have different SEO pricing models because they have realized different businesses have different SEO needs and different SEO budgets. It is important that you know what these pricing models are and their benefits and drawbacks as this will help you pick what suits you.